Why Testimonials and Collector Photos Matter: A Professional Artist's Perspective
As a professional artist, I've come to understand that creating art is only half the battle; sharing it with the world in an impactful way is equally important. Testimonials and photos of collectors' art installations play a crucial role in building credibility and brand awareness. Let me tell you why.
First and foremost, testimonials offer a window into the experiences of those who have purchased my work. These personal accounts provide potential collectors with confidence, ensuring them that they're making a worthy investment. It's one thing to see a piece of art online, but hearing a collector describe how a painting has transformed their space or moved them emotionally adds an invaluable layer of authenticity and trust.
Photos of art installations in collectors' homes or offices serve as visual testimonials. They allow potential buyers to envision how the art might look in different settings. Seeing a piece displayed beautifully in a real environment can often tip the scales from consideration to purchase. These photos not only showcase the versatility of the work but also celebrate the unique ways collectors choose to integrate art into their lives.
In addition to building credibility, testimonials and installation photos significantly enhance brand awareness. When collectors share their experiences and images on social media, they organically introduce the artwork to new audiences. This word-of-mouth marketing is incredibly powerful, as it's driven by genuine appreciation and personal connection. It's not just about increasing visibility; it's about creating a community of art enthusiasts who share a common passion for original artwork.
Moreover, these testimonials and photos become a part of my portfolio, a dynamic archive that evolves with each new collector's story. This living portfolio serves as a testament to my growth as an artist and the impact of my work across diverse spaces and lives.
In conclusion, testimonials and collector photos are more than just marketing tools; they're narratives that bridge the gap between the artist and the audience. They build trust, showcase versatility, and expand the reach of the paintings.
ABOUT THE AUTHOR & ARTIST: BRADFORD BRENNER
Born June 9th, 1959 in New York City, NY to art collector parents, Bradford Brenner has been a professional artist for the last 35 years. His work has been featured in numerous national art publications and can be found in private and corporate collections throughout the world. Brenner’s gallery and studio is located on the historic Plaza in Healdsburg, CA.
Brad received his education from both UCSB (University of California, Santa Barbara) and San Diego State, and is primarily self-taught as an artist. Receiving creative inspiration and ideas intuitively, his emotive imagery and loose brushstrokes reflect an instinctive and intuitive spirit. Collectors are drawn to the freedom and looseness that represents his unique style, and highly spontaneous rich, multi-layered works. Brenner draws upon a wealth of artistic influences, including his passion for and study of the Old Masters, the Impressionists, the Tonalists and the Abstract Expressionists to create a style that is uniquely his own.